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PEUGEOT BRAND VISION
Man in blue jacket leaning his head and arms on a blue mirrored surface
 
 
THE POWER OF 
 ATTRACTION

Some languages are so universal, words aren’t necessary. That’s the moment instinct takes over…And that’s the power of alllure. 

 

 

 
 
THE POWER OF
ATTRACTION
Some languages are so universal, words aren’t necessary. That’s the moment instinct takes over…And that’s the power of alllure. 
 
 
 
ELECTRIFIED
 WITH ALLURE

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from
extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but
always human-centric, and it’s all geared around making the world a better and more alluring place to live.

 

 

 
 
ELECTRIFIED
WITH ALLURE
At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but always human-centric, and it’s all geared around making the world a better and more alluring place to live.
 

LINDA JACKSON,

CEO.

"The first ingredient of our vision for PEUGEOT is electricity"
    "The first ingredient of our
     vision for PEUGEOT
     is electricity"

LINDA JACKSON,

CEO.

 
 
OUR
 3 VALUES 

Journeys aren’t just about where you’re going. They’re also about what you take with you. Peugeot takes three values…everywhere.

 

 

 
 
OUR
3 VALUES 
Journeys aren’t just about where you’re going. They’re also about what you take with you. Peugeot takes three values…everywhere.
 
 
 
LEADING
 THE CHARGE 
 
LEADING
THE CHARGE
Peugeot 201

PEUGEOT PASSION OF SINCE 1810

From the iconic PEUGEOT peppermill to our new PEUGEOT 408, our products are always infused with allure. The desire to make design magnetic has guided our brand for over two centuries.
Discover our history 
Blue Peugeot 408 in the background with women in yellow shirt on her phone in front of it
INTUITIVE RETAIL EXPERIENCE YOU CAN TRUST

Whether it’s in the showroom or at our online store, PEUGEOT is ready to inspire your next choice. A name you can trust with a range ready for that extra mile.

 

See our commitments 
 
 
SUSTAINABILITY FOR NOW
 & THE NEXT GENERATION 
 
 
SUSTAINABILITY FOR NOW
& THE NEXT GENERATION
Green Peugeot 308 rear/side view with a woman in yellow at charging point charging the car
PEUGEOT is set for carbon neutrality by 2038 but constantly optimizes each part of car design to better serve the planet. Our euro line-up will be 100% electric by the end of 2023 & by 2025, we’ll launch 5 new electric models. 
 
 
ELECTRIFYING
 THE FUTURE 
 
 
ELECTRIFYING
THE FUTURE
Peugeot inception concept

PEUGEOT CONCEPT CARS 

We believe everyone’s future is better with allure. PEUGEOT INCEPTION CONCEPT is Peugeot’s new concept car which embodies this belief.
Discover our concept cars
Interior of a PEUGEOT concept car with steering wheel and dashboard
INNOVATION AND TECHNOLOGY 
It’s in our nature to push the boundaries back & drive innovation that adds allure to the experiences of every driver. 
DISCOVER OUR INNOVATIONS AND TECHNOLOGIES